New Arrivals

Shop all the new clothing, accessories & fashion arrivals for sincerely sweet

  1. 28% off
    mermaid passport holder

    Accessories - Wanderlust Mermaid Passport Wallet with Travel Planner

    Regular Price: $24.99

    Special Price $17.99

    Accessories - Wanderlust Mermaid Passport Wallet with Travel Planner Exclusively ours Mermaid in Paradise collection. A beautifully chic, multi-use passport wallet featuring a colorful mermaid scale print exterior, a mint green Saffiano textured interior. Not traveling? Use this case as a weekly planner to plan your next trip. A canvas covered, saddle stitch, passport size week-at-a-view format planner booklet arrives with the case. The perfect accessory for wanderlust mermaids. Sincerely Ours. Other details include: -Open slot for passport on left -Open slot on right for tickets, luggage claim stubs and other travel documents -3 credit card slots -Measures approximately 10cmx14cm -PU Leather Learn More
  2. Alice in Wonderland Eat Me Cookie Earphones

    Alice in Wonderland Eat Me Cookie Earphones

    $19.99
    Alice in Wonderland Eat Me Cookie Earphones An adorable earphone set featuring a whimsical eat me cookie and a club suit design, an in-line remote and mic for ease of use, and replacement earbud covers. Brand: Swimmer Imported from Japan Learn More
  3. White Rabbit earphones

    Alice in Wonderland White Rabbit Earphones

    $19.99
    Alice in Wonderland White Rabbit Earphones An adorable earphone set featuring a whimsical White Rabbit and a spade suit design, an in-line remote and mic for ease of use, and replacement earbud covers. Brand: Swimmer Imported from Japan Learn More
  4. 14% off
    mermaid mini backpack

    Backpack - Mermaid Mini Backpack in Aquamarine

    Regular Price: $42.99

    Special Price $36.99

    A magically shimmery mini backpack in a beautiful iridescent aquamarine color featuring a mermaid tail, mermaid scale prints. Features a zippered pocket on the interior, top handle and adjustable straps. Vegan PU Leather/ Measures 11"L x5"Wx11" H. Learn More
  5. 14% off
    mermaid mini backpack hot pink

    Backpack - Mermaid Mini Backpack in Fuchsia

    Regular Price: $42.99

    Special Price $36.99

    A magically shimmery mini backpack in a beautiful iridescent fuchsia color featuring a mermaid tail, mermaid scale prints. Features a zippered pocket on the interior, top handle and adjustable straps. Vegan PU Leather/ Measures 11"L x5"Wx11" H. Learn More
  6. 14% off
    mermaid mini backpack light pink

    Backpack - Mermaid Mini Backpack in Light Pink

    Regular Price: $42.99

    Special Price $36.99

    A magically shimmery mini backpack in a beautiful iridescent light pink color featuring a mermaid tail, mermaid scale prints. Features a zippered pocket on the interior, top handle and adjustable straps. Vegan PU Leather/ Measures 11"L x5"Wx11" H. Learn More
  7. 14% off
    mermaid mini backpack pearl white

    Backpack - Mermaid Mini Backpack in Pearlescent White

    Regular Price: $42.99

    Special Price $36.99

    A magically shimmery mini backpack in a beautiful iridescent pearlescent white color featuring a mermaid tail, mermaid scale prints. Features a zippered pocket on the interior, top handle and adjustable straps. Vegan PU Leather/ Measures 11"L x5"Wx11" H. Learn More
  8. Under the sea backpack

    Backpack - Under the Sea Backpack

    $34.99
    Backpack - Under the Sea Backpack A quirky canvas backpack featuring cute sea life print, top zippered closure with 1 exterior zippered compartment, fabric lined interior with laptop sleeve inside. 3"" top handle and 16"" maximum backpack strap drop. Measures Approx: 13"" (L) x 5"" (W) x 16"" (H) Learn More
  9. frappuccino bag
    Out of stock

    Bag - Frappe Love Crossbody Bag

    Out of stock

    $34.99
    Bag - Frappe Love Crossbody Bag The perfect flirty bag for frappuccino lovers. This cute crossbody bag looks like a delicious cup of blended coffee perfection. Perfect for days when you want to look sweet and chill!. Measures Approx: 7"" (L) x 1.5"" (W) x 10"" (H) -Includes 23"" maximum strap drop -Top zippered closure with 1 slip and 1 zipper exterior pockets -Canvas lined interior with 2 slip pockets inside Learn More
  10. Baking Mermaid Gift Set
    Out of stock

    Baking Mermaid Gift Set

    Out of stock

    $29.99
    The merfect gift for the mermaid in your life that loves to bake. Set includes a mermaid apron, oven mitt, and cookie cutter set. Learn More