New Arrivals

Shop all the new clothing, accessories & fashion arrivals for sincerely sweet

  1. 28% off
    mermaid passport holder

    Accessories - Wanderlust Mermaid Passport Wallet with Travel Planner

    Regular Price: $24.99

    Special Price $17.99

    Accessories - Wanderlust Mermaid Passport Wallet with Travel Planner Exclusively ours Mermaid in Paradise collection. A beautifully chic, multi-use passport wallet featuring a colorful mermaid scale print exterior, a mint green Saffiano textured interior. Not traveling? Use this case as a weekly planner to plan your next trip. A canvas covered, saddle stitch, passport size week-at-a-view format planner booklet arrives with the case. The perfect accessory for wanderlust mermaids. Sincerely Ours. Other details include: -Open slot for passport on left -Open slot on right for tickets, luggage claim stubs and other travel documents -3 credit card slots -Measures approximately 10cmx14cm -PU Leather Learn More
  2. Alice in Wonderland Eat Me Cookie Earphones

    Alice in Wonderland Eat Me Cookie Earphones

    $19.99
    Alice in Wonderland Eat Me Cookie Earphones An adorable earphone set featuring a whimsical eat me cookie and a club suit design, an in-line remote and mic for ease of use, and replacement earbud covers. Brand: Swimmer Imported from Japan Learn More
  3. White Rabbit earphones

    Alice in Wonderland White Rabbit Earphones

    $19.99
    Alice in Wonderland White Rabbit Earphones An adorable earphone set featuring a whimsical White Rabbit and a spade suit design, an in-line remote and mic for ease of use, and replacement earbud covers. Brand: Swimmer Imported from Japan Learn More
  4. 14% off
    mermaid mini backpack

    Backpack - Mermaid Mini Backpack in Aquamarine

    Regular Price: $42.99

    Special Price $36.99

    A magically shimmery mini backpack in a beautiful iridescent aquamarine color featuring a mermaid tail, mermaid scale prints. Features a zippered pocket on the interior, top handle and adjustable straps. Vegan PU Leather/ Measures 11"L x5"Wx11" H. Learn More
  5. 14% off
    mermaid mini backpack hot pink

    Backpack - Mermaid Mini Backpack in Fuchsia

    Regular Price: $42.99

    Special Price $36.99

    A magically shimmery mini backpack in a beautiful iridescent fuchsia color featuring a mermaid tail, mermaid scale prints. Features a zippered pocket on the interior, top handle and adjustable straps. Vegan PU Leather/ Measures 11"L x5"Wx11" H. Learn More
  6. 14% off
    mermaid mini backpack light pink

    Backpack - Mermaid Mini Backpack in Light Pink

    Regular Price: $42.99

    Special Price $36.99

    A magically shimmery mini backpack in a beautiful iridescent light pink color featuring a mermaid tail, mermaid scale prints. Features a zippered pocket on the interior, top handle and adjustable straps. Vegan PU Leather/ Measures 11"L x5"Wx11" H. Learn More
  7. 14% off
    mermaid mini backpack pearl white

    Backpack - Mermaid Mini Backpack in Pearlescent White

    Regular Price: $42.99

    Special Price $36.99

    A magically shimmery mini backpack in a beautiful iridescent pearlescent white color featuring a mermaid tail, mermaid scale prints. Features a zippered pocket on the interior, top handle and adjustable straps. Vegan PU Leather/ Measures 11"L x5"Wx11" H. Learn More
  8. Under the sea backpack

    Backpack - Under the Sea Backpack

    $34.99
    Backpack - Under the Sea Backpack A quirky canvas backpack featuring cute sea life print, top zippered closure with 1 exterior zippered compartment, fabric lined interior with laptop sleeve inside. 3"" top handle and 16"" maximum backpack strap drop. Measures Approx: 13"" (L) x 5"" (W) x 16"" (H) Learn More
  9. Pink Pom Pom Beanie Hat

    Beanie - Girl Outdoors Knit Pink Pom Pom Beanie

    $24.99
    Beanie - Girl Outdoors Knit Pink Pom Pom Beanie Stay warm this fall and winter with this ultra thick knit beanie hat.This cozy and chic knitted beanie features multicolor knit design and a cute pom on top. Learn More
  10. Mermaid Seashell Makeup Brush

    Beauty - Mermagical Seashell Makeup Brush

    $6.99
    Beauty - Mermagical Seashell Makeup Brush A magical, rainbow colored seashell-shaped makeup brush perfect for contouring and foundation application. Compact size makes it easy to carry around in purses or makeup pouches for makeup on the go. Vegan. Learn More