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New Arrivals

Shop all the new clothing, accessories & fashion arrivals for sincerely sweet

28% off

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Accessories - Wanderlust Mermaid Passport Wallet with Travel Planner

Regular Price: $24.99

Special Price $17.99
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Alice in Wonderland Eat Me Cookie Earphones

$19.99
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Alice in Wonderland White Rabbit Earphones

$19.99
23% off

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Backpack - Mermaid Mini Backpack in Light Pink

Regular Price: $42.99

Special Price $32.99
23% off

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Backpack - Mermaid Mini Backpack in Pearlescent White

Regular Price: $42.99

Special Price $32.99
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Backpack - Under the Sea Backpack

$34.99
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Beanie - Girl Outdoors Knit Pink Pom Pom Beanie

$24.99
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Beauty - Temptress Reflection Mermaid Hand Mirror

$34.99
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Belt - Rose Tale Buckle Leather Belt

$18.99
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Bikini Bottom - Mermagical Creatures Ombre High Waist Bikini Bottom

$24.99
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Bikini Bottom - Mermaid Vibes Bikini Bottom in Mint

$16.99
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Bikini Set - Summer in Paris Floral High Waist Bikini Set in Navy

$49.99